On Friday, 21 September 2012 the world renowned Shamwari Group launched a Celebrity Ambassador Rhino Calendar, at Grand Café & Room in Camps Bay, to help raise awareness and much needed funds for the plight of the rhino in South Africa. The calendar also has the support of the Wilderness Foundation and Dr Ian Player.
The celebrities who generously offered their time and energy towards the creation of the calendar include Josie Borain, Bernelee Daniell, Pnina Fenster, Katlego Maboe, Irit Noble, Sam Pegg and the two youth Ambassadors, Jagger Pegg-Khalifa and Noa Pegg-Shuttleworth. The extensive shoot took place at Sanbona Wildlife Reserve, just outside Cape Town, by renowned photographer, Andrew Brown who also donated his time to the cause.
The calendars will first be available for purchase at each Shamwari Group property - Sanbona Wildlife Reserve near Cape Town, Shamwari Game Reserve in the Eastern Cape and Jock Safari Lodge in the Kruger National Park.
All proceeds will be presented to the Wilderness Foundation through the Shamwari Group’s Forever Wild Campaign, which has already during the course of 2012 raised substantial funds for rhino awareness and protection.
The calendar is perpetual, making it reusable every year as it is not restricted to the day or month. Each month presents a different photo of a celebrity Ambassador, the Shamwari Group game rangers, wildlife and properties alongside an ‘awareness quote’. A selection of Shamwari Group photos were taken by IKY’s Photographic. Other photo credits include Riaan Brand, Louis Strauss and Dave Olsen.
The generous sponsors include Camera Ready, Black Orchid, The Paper Shop, Paper Smith and Sons, the Sunshine Co, Grand Café & Room in Camps Bay and the Wilderness Foundation.
States Joe Cloete, Shamwari Group General Manager, “If we all stand together and create a unified response whilst educating this generation and future generations, including the poachers, this slaughter will come to an end. We are proud to have created the calendar and to be able to also give guests an opportunity to spread the word and support the Wilderness Foundation in all their endeavours.”